HOGY for hotels
A premium gym experiencefor your guests,and a win for the hotel.
Digital coaching — all building toward a premium guest experience.
Step 1 · Scan
Your Hotel
Welcome to your gym.
No app. No account. Just scan and move.
The real guided-workout flow
WHY
The challenge
Your guests want to train — they just don't know where to start.
0%
choose a hotel partly for the gym
0%
plan to use it
0%
actually do
The solution
HOGY gives every guest real coaching, automatically.
- Scan the QR
- Set your profile
- Start the workout
- No app to download
- Works on every phone
- Nothing for the hotel to do
The benefit
A better guest experience, a reason to book, and revenue you control.
- Guest experience ↑
- Stands out at booking
- Your pricing, your choice
BCD Travel, Hotel Booking Trends 2025 (51%) · Cornell Center for Hospitality Research, 2017 — 782 guests, 33 hotels (46 / 22 / 52%)
Our vision
A hotel amenity guests expect, not an extra they discover.
Our long-term vision is for HOGY Fitness to become a recognized standard hotel amenity — the kind of thing guests expect to find alongside wifi and sauna. Not because every hotel must offer it, but because when it is offered well, it makes the stay measurably better.
Pilot partnership
We're welcoming a few more pilot hotels for our launch.
Three months, zero risk, free of charge. The goal is partnership, not a transaction.
Behind HOGY
Ward Diricks
Certified personal coach, founder of Progress Fitness Studio in Ghent, and a Hyrox athlete. Not a generic software founder — someone who knows exactly what a guest expects from a hotel gym.
A premium gym experiencefor your guests.
Let's look at your gym together and see what HOGY would change for your guests.